Customer Journey Analytics with WP FootPrint Plugin – Basic Settings

By J. Pete on Jul 24, 2019 | customer journey analytics, wp footprint plugin | 0 comments

WP FootPrint Plugin => Settings

The best thing that you can do to correctly interpret your Customer Journey Analytics is to understand the settings of WP FootPrint plugin.  Here’s how you can set the WP FootPrint plugin correctly.

 

When you  hover over the WP FootPrint menu on the right side admin panel of your WordPress dashboard, you’ll find Settings for WP FootPrint plugin. This is where your Customer Journey Analysis is performed.

Click on it to access and make changes to how you want to collect the visitor data on your WordPress store.

Available Settings while using WP FootPrint Plugin

1 Enable Tracking

This is the first setting that you need to enable. However, there may be times when you don’t want to track any user behavior on your site. Such times may be when you are making adjustments on your site, theme, adding products etc. You can click on the drop-down and select No then save the settings to stop tracking. But, at all the other times, you need to Enable Tracking.

2 Session Duration

This is the setting where you define how long a single session for a unique visitor should be. Each session is a set of activities by a user. You can define a session duration to track a visit on your site. By default we’ve set this value to 1 hour.

3. Track Admin Sessions

If you have a team of people managing the business and all of you need the admin privileges but also need to be aware of what actions each of the admins took, you can do that with this plugin. Simply click on the dropdown option and set the value to Yes. This feature is especially useful if multiple admins are adding products on the site.

4 Track bots

Bots, Crawlers or spiders are the visits on your site by non-human. Web crawlers can be notorious and be used to spy on your site and download data or can be purposeful like the Google, Bing, or other search engines to index your site for the search engine result pages. You can click on the drop-down to select Yes or No and set it to your needs.

5 User Awareness

You are spying on the browsing behavior of the visitors! But, you have the right to looking at the user activities on your own site! How about letting the users know that you’re tracking their movements on your site? Set this option to Yes and you’ll find a user awareness text visible on your site. With this settings, it’ll also help you to maintain compliance with the GDPR and such law in action.

6 User Awareness Text

You know the type of visitors visiting on your site. It is important to match the language and tone of your site and the user awareness message. This is where you can enter your custom message to display as user awareness text.

7 Data Retention

This is a powerful feature so understand it well before making changes. If you tickmark on the checkbox, all the visitor data collected on your site will be removed when the WP FootPrint plugin is uninstalled. If you want to recover the old data when you install a newer version of WP FootPrint plugin, make sure that this checkbox is unmarked.

 

2 Bonus Functionalities in the Settings Page

 

1. Backup – SQL Download

When you  want to download your customer data collected by WP FootPrint plugin, you can simply go to the Settings page and click on the Download button within the Backup tile at the end of the page.

2. Erase Data – Remove all User Data

If you click on the Truncate button, you will erase all the data previously collected by the WP FootPrint plugin. This feature will come in handy if you are restarting your business or if you installed the plugin to before you made your site live.

 

If you just checked about this WP FootPrint plugin without actually getting a copy of your own, you can get the plugin from here.

Top 8 plugins you should use alongside your WooCommerce

By J. Pete on Sep 18, 2019 | blogs, WordPress | 0 comments

Undoubtedly, WooCommerce plugin only can not get the best results for your eCommerce business without the support of other plugins. And, how could we not recommend our own plugins when writing this post. So, give a thought about the WP FootPrint plugin, Shopping History plugin & the Visit Message plugin. We won’t include them in the list of top 8 plugins that you should use alongside your WooCommerce.

Let’s start with the most common plugins and gradually move on to the lesser known but those that deliver high value

1.WordFence Plugin

When you have your site setup with WordPress, you have to be careful about the security and the best way to do that is by using the Security Plugins. There are multiple free and premium plugins but the one that serves you well is the WordFence plugin. It is not too complicated for the webmasters and not too easy for the dark forces to break through. In order to ensure the security of your WooCommerce site, you should install and activate the WordFence plugin.

2. Yoast SEO

SEO simply means making your site ready for the search engines like Google, Bing etc. so that they can display your site when their users search for the related information. The meta fields are necessary for search engines but not only that, sitemaps, webmaster connections etc. all play important roles for these. If you are not using any SEO plugin that’ll make it difficult for these search engines to find your site and determine relevancy to display your information for the search results. For this Yoast SEO plugin is necessary for your WooCommerce based site.

3. WP Rocket

When you are running your WooCommerce site for business, you’ll need to add different functionality and for that you’ll add plugins, try out different themes and layouts. In turn, it adds up the load on your site and also impacts the performance. And we all know that a heavy site is difficult for users to load and collect information from. For this purpose, WP Rocket plugins not only improve your site speed by compressing the HTML, JS, and CSS but also offers you more advanced options.

4. Multiple Payment Gateway

This is regarding the comfort of your buyers. Some are okay to enter the credit card details and others prefer Stripe or PayPal payment gateways. If your main buyers are located in countries where one or other of these payment gateways are not operational, you should consider using the local payment gateways. But having only one payment option when running an eCommerce business is not a rational practice anymore.

5. Shipping Service

You can find shipping service plugins for USPS, Fedex or others and you can easily integrate them. Services like ShipStation or EasyShip also come in very handy. But the core point that you need to consider when you are using these plugins is where do you ship most often and where you ship less frequently. If you are selling locally, you can easily find out what the charges are and you could offer a fixed rate shipping. However, when you sell internationally, you need the calculated functionality and this needs to be clear to your buyer when they make their buying decision.

6. Product Feed Export

It is likely that you are already running remarketing ads on Facebook and shopping ads on Google Shopping. However, there are different marketplaces which are better known and trusted to sell products of a specific niche. Think about Houzz.com for example when selling household or home exterior/interior renovation products. Along with that, some of these marketplaces are better than even Amazon is some of the countries. And you’ll find the plugins that’ll help you list all or selected products of your WooCommerce sites to one or more of these multi-vendor marketplaces. Make sure to use them when you think about growth.

7. Customer Reviews

This again works best when you think about working on conversion optimization for your WooCommerce sites. Though we don’t using fake review generator, we definitely aren’t against providing some incentives to get reviews from your genuine customers. Along with that, if you are selling through multiple channels, your customers may leave a review where they find and order your product. Most likely, if you are running the Google Shopping Campaigns, you are likely to have the reviews on Google, why not import them to your WooCommerce and increase the reliability factor for your own site?

8. Dropshipping Integrator

Anyone who has heard of Dropshipping has tried it. It has become a growing trend over the recent years. If you are looking to grow your revenue without adding stock to your site, this may be a good idea. After all, your visitors also need a choice – simply use some plugins like spocket to add the products from other manufacturers or suppliers. When you get an order for the dropshipping products, pass that order to the supplier and let them ship the product to your customer’s address.

If we continue, there are a lot of other plugins that’ll add value to your WooCommerce business but we’d like to put a stop here. If you think we shouldn’t miss mentioning a plugin which you’ve been using for a long time, please let us know and we’ll definitely consider adding them to our list. And if you haven’t used the plugins that we mentioned here, definitely give them a try!

Happy Selling!

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